Abstract
We live in times of tough cultural clashes that we watch on TV news on daily basis. European fear of Eastern and Southern newcomers is economic, political, and ethnic, but most of all – cultural by nature. Today we realise that that we do not understand the co-existence of cultures at all (the failure of the infamous ‘multiculti’ ideologies), but then it would be natural to start at least some microanalysis of cultural shifts in our own culture. Thus, unexpectedly, the latest developments in postmodernistic culture – of its normative systems (law, ethics, aesthetical standards) – obtain more significant value than that of semiotic theorising.

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