The Media as a Promoter of the Co-Creation and Innovation of Services in Võru County in Estonia

Abstract

This study analyzed the co-creation of new initiatives in the communities of Võru County in Estonia from the perspectives of media reflection and communication. A social hackathon was used as a method for co-creation, bringing stakeholders together to develop innovative service solutions. Data were collected during three social hackathons in 2018 and 2019 and included media coverage (n = 120) and opinion notes (n = 300). Findings indicate that media publications re#ected the problems of vulnerable groups; the media’s role was to support the co-creation processes by creating a stage for active citizens to share ideas and discuss solutions